New Look & Concept for NESCAFÉ GOLD
As the world’s leading and preferred coffee brand, NESCAFÉ has been committed to remaining relevant in people’s lives by creating memorable moments through coffee for over 80 years in Malaysia. Staying true to this, the brand today unveiled its new look and concept for its NESCAFÉ GOLD range at The Square, Publika, reaffirming its authentic, accessible premium appeal and ensuring the continued relevance of the brand with consumers.
To complement the launch, NESCAFÉ developed the brand-new NESCAFÉ GOLD experiential container café providing visitors with a sensory experience showcasing the brand’s expertise in crafting premium quality coffee for the moments that matter.
Mr. Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad said, “The innovations we see in the coffee business is beyond what was predicted. The initiatives and trends we see now are where the proposition is beyond the cup; with more focus on a personalized crafted experience for each customer. This is where the NESCAFÉ team has been working hard to better understand the premium coffee trends in Malaysia to come up with a totally renewed proposition.”
Mr. Othman Chraibi, Business Executive Officer for NESCAFÉ, commented, “As the leading premium retail coffee brand in the country, we are proud to introduce this new proposition from NESCAFÉ GOLD. It is expertly crafted through a careful process that preserves the brand’s unique smoothness and finesses. This results in a perfectly balanced cup of coffee. This idea of balance and renewal is also captured by the new NESCAFÉ GOLD range look and expressed through appealing packaging design. Accompanied by a simplified and striking graphic design of brushed Gold; the new Signature look offers aficionados a unique vision of the NESCAFÉ GOLD coffee experience combining subtlety and sensorial pleasure.”
“As we emphasize on the quality of the product that we craft, we also believe in meaningful relationships and championing reconnections with those who matter. We put care and attention into each step of the process; so that you can put your care and attention into those moments that matter. In tandem with elevating the coffee experience for our consumers, our focus is on enhancing their journey through multiple touchpoints. This includes our specially curated NESCAFÉ GOLD experiential container café, which highlights the great care and superior quality that goes into consumers’ cups,” added Mr. Chraibi.
Together with the new range, guests were also introduced to the NESCAFÉ GOLD experiential container café allowing them to have unique coffee experience while understanding more on NESCAFÉ GOLD’s expertise in coffee craftsmanship. Guests also had the chance to participate in interactive activities such as ‘Barista of the Day’ with the NESCAFÉ GOLD Barista Machine which was also showcased, providing a super convenient way of making and enjoying café-style coffee at home in a very simple way.
The NESCAFÉ GOLD experiential container café is located at The Square, Publika until April 14, before visiting MyTOWN, Cheras, from April 19 till May 5 for visitors to experience and many other locations in the weeks to come.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and their 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Their performance is driven by our Nutrition, Health and Wellness strategy present in Malaysia. Since 1912, they have been nourishing Malaysians for over a century through their quality brands and products, whilst maintaining their Halal excellence and integrity. This is in line with their promise of delivering GOOD FOOD, GOOD LIFE to all.